Entertainment – Yahoo! buys BrightRoll: 640 Million dollars for video advertising

http://bti-defence.com/language/en/extremaratio/ Here is the first major acquisition of Yahoo !, after selling part of its stake in Alibaba.

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http://sumarplant.ro/franciye/1369 Yahoo! Focus in the field of video advertising.


here In the US, Yahoo! had a market share in online advertising (digital – ed)
declined to 5.8% in 2013.
For 2014 will continue to lose up to 4.9%, analysts said.

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http://euromessengers.org/?biodetd=binary-options-demo-youtube&ebe=fa So, to get stronger, Yahoo! acquires BrightRoll (video platform) for 640 million dollars.
The payment was made in cash.

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http://thenovello.com/alfondie/elkos/3560 According to the CEO of Yahoo !, Marissa Mayer, the videos represent the largest growth opportunity for Yahoo!

source url BrightRollYahoo